Creative Fashion

The COVID- 19 crisis, as I have said in many blogs before, is changing the economic operation of society. The job market has taken a massive hit and has left us in the space of uncertainty. Due to social distancing, retail stores are shifting gears and promoting more online sales. Despite the crisis, more are on the market.

And This is where Creative labor comes in!

For a company to make its financial ends meet, they need the monetary contribution of customers to thrive. But, to lure customers to the checkout section, there has to be a colorful and funky aesthetic followed by a sale promotion. This marketing strategy, created by creative laborers, allows fashion companies to increase their clientele and drives sales.

This will lead to less Neoliberal policies, ultimately decreasing the restrictions established regarding the economy and its connection to the fashion world. These policies will make the financial market more liberal by lowering or eliminating trade barriers, opening its domestic market to foreign exchange.

Creative workers are more of a necessity because now our lives are connected to a screen. We are involved more in social media to remain connected with others outside of our confined spaces. In this process, creative workers develop ads that are Visually appealing and relatable.

For example, Nike made an ad that promoted women and their value to the athletic world.

While Nike, pushes their product, they also create a connection to the audience by speaking on a topic that is often debated.

Creative workers have become more essential to the fashion world and have us falling at the feet of fashion companies.